From the first 3D printing experiments of objects to chisels guided by computer on the design of marble artists, to the project of artificial intelligence on the imput of the designer, as happened for the Philippe Starck chair (Kartell 2019) which in fact he called it A.I., to the extraordinary skills of analysis and design of the latest generation chatbots, creatives and architects seem to have found an unimaginable help. Or a threat to their professionalism? We asked Chatgpt who tells us about the escalation of the phenomenon...